Google Partner
Being a google partner is very important to the Pizzazz Group, with over 92% of the online search coming in from google. this is why this partnership is important for our customers. Our customers understand the ranking in a google search and that is why the google partnership is so important. Google. Pizzazz Group was awarded a top 5% google partner against all marketing agencys in the country. Which is based off performance for our customers, annual spend and grades received through certifications.
Google Partner Criteria
Certifications
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- PG account managers are certified in (carsons linkedin certs)
Performance
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- the performance requirement helps ensure that we effectively run google ad campaigns that achieve the greatest results for our clients. our google partners registered ad manager account needs to have a minimum optimization score of 70%. This is based on criterias that include conversions, impression share, clicks, bidding optimization, etc. We are also graded on our performance based on client growth, client retention, product diversification and annual ad spends.
- client growth – ability for partners to grow existing client and acquire new clients, measured by year over year ad spend growth and ad spend among first time google ad clients
- client retention – demonstrated ability to retain client business, measured by the percentage of clients retained year over year
- product diversifications – demonstrated an investment in results focused product mix which includes search, display, apps, video and shopping
- annual ad spend – measured by spend across managed accounts each calendar year. This a combination of search, display, apps, video and shopping
- the performance requirement helps ensure that we effectively run google ad campaigns that achieve the greatest results for our clients. our google partners registered ad manager account needs to have a minimum optimization score of 70%. This is based on criterias that include conversions, impression share, clicks, bidding optimization, etc. We are also graded on our performance based on client growth, client retention, product diversification and annual ad spends.
Spend
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- Our google partners register ad manager account needs to maintain a 90 day ad spend of $10,000 acrossed managed accounts.
Why Customers Care
With being a google partner PG has a dedicated google rep to assist in optimizing our customers campaigns. The google rep can provide accounts accross the country to make sure your strategy is effective and are using the best practices. We are also provided products prior to being released to the general public which allows you to have a head start on the competition.