Search

Google search is when a user searches specific keywords, the ad will appear based on those keywords. You have the full ability to determine which keywords you want to rank for, the hours in which your ads will show, the geographic area in which your targeting.

Keywords

Choose the keywords that are the most lucractive for your business. There are different types of keyword strategies which include exact match (must be exact) keywords, phrase match (two words together) keywords and broad match (car) keywords. We will work with you to determine the best strategy. With each keyword having a cost, we help determine and strategize which keywords are worth buying.

Location Targeting

Customers select the areas in which they want their ads to show up. Whether its a radius around their location or zip code. Customers may also exclude particular zip codes that they don’t want business to come from. Based off your industry we’ll dictate your location strategy. For instance, a dentist may have a 5 mile radius while a another business will target the whole state.

Ad Schedule

Companys can decide when their ad shows on a google search. Most companies will choose to show their ads based on their business hours. The main reason for this is that when someone calls, they will be able to answer.

Words To Know

Impressions

This how many times your ad is visible on a google search

Clicks

This is how many times someone clicks your ad

CPC

Cost per click: everytime someone clicks on your ad, you’ll have a cost per click

CTR

Click through rate: number impressions divided by the number of clicks. how many times someone sees your ads versus how many times they are clicking on them

Conversions

This how many times someone does a specific action on the website after they click on the ad. examples of conversions include phone calls, website submissions, direction request, email click and going to specific page. This is determined based off what a customer determines is a desired action. Conversions determind the success of a campaign.

Cost Per Conversion

How much money is spent to receive a conversion. overall cost divided by # of conversions