Agenda

The Agenda Statement marks the beginning of the business conversation and top performing sales people use it as a tool to direct focus and improve results. An Agenda Statement lets your client know what you are going to cover and how they will benefit from your time together. It also allows your client to relax because it removes one of the biggest fears people have, the fear of the unkown. The Agenda Statement saves your client’s time and shows you are prepared and focused on them. When they feel you are prepared, they will be more cooperative in general, which will help you get the information you need to provide the with a tailored solut9ion. The Agenda Statement sets the meting up for soccuess in the first 3 minutes, and set you apart from the competion.

Agenda Statement Outline (POINT)

1. Purpose – A brief sentence or two that describes why you are meeting with your client (10 seconds)

2. Outline 

     A. Brief Overview of Pizzazz Group & You

     B. Past & Current Situation

     C. Desired Situation 

     D. Current Marketing

     E. Expectations of a Marketing Partner

     F. Fit & Possible Next Steps

3. INput – Ask the client if they would like to add anything to the agenda (10 seconds)

4. Transition (to the credibility statement) – Ask the client if it is okay to give a brief overview of Pizzazz Group and you (10 seconds)