SEO

SEO stands for Seach Engine Optimization. This is the third section of the google search under google adds and google map. This is the most coveted position for google search. The number 1 position of SEO recieves 37% of the clicks followed by 12% for number 2 and below. Pizzazz Group has a four step approach to help our clients rank in the google profile ranked in the google maps section. Google gives a score from 0 to 100 to determine search acuracy and we make sure you have a 100% accuracy for search directories.

1. Visibility
   1. When a customer searches for a service that your business offers, google will verify accross search directories that your business profile has been complete on multiple search directories. This process takes 30 days for the directories to reflect our changes. These are manually distributed to the directories. With filling out the different directories, we focus on the keywords that are most important to your business.
      1. business name
      2. address
      3. phone number
      4. hours
      5. relevant info
2. Post
   1. Pizzazz Group will provide posts to your google my business page while placing your keywords in the description of each post. there is also a link strategy as the customer can click on the learn more button to go back to your website. Google likes to see these posts as it shows current activity on your google profile. If you have a special, this would be the place we would incorporate your deal.
3. Reviews
   1. The number of reviews you have and your overall rating is one of the most important factors. When you look at your competition in your industry, you want to have more reviews and a higher rating. Google sees the reviews as a way that customers are voting for your business and puts a lot of stock in their vote, as its a vote for your ranking. Pizzazz Group provides a review software for you to capture reviews. Our software allows you to email or text your customers to request a review and also will only push the 4 star reviews to your google my business profile. Once you have a 4.5 overall rating, google with populate you higher for the searched keywords.
4. Monthly Reports
   1. Monthly Reports will be provided so you can see your increase and your google visibility. This include the amount of people that see your google profile, clicks to website, phone calls, direction requests and photo views. Its typical to see a 2x increase in these numbers in a 6 month duration.

6, 12, 18 Month Strategy

On Site

On Site 

• Title tag
• URL structure
• 301-404 errors
• Meta tags
• Internal linking
• Site/website performance
• Mobile optimization
• Keyword density
• H1, H2, H3 tags
• Blogs

Off Site

Off Site

• Directory submissions
• Social Media
• Press releases
• Forum posting

Tools We Use

Tools We Use

• MOZ
• SEM Rush
• Google page speed insights